The Refinery is a Creative Incubator  designed to transform ideas into  sustainable businesses.


Utilising a human centred design approach and engaging in research we created impactful brand, content, marketing, social strategies to create meaningful and measurable outcomes for participants, partners and the start-up ecosystem; helping to inform our decisions from naming The Refinery to pitching for funding and co-designing the program and contents


We established a project tone, visual identity, website, social media content suite, and advertising collateral that was uniquely creative and distinctly 'Sunshine Coast'; with an aim to make this start-up, specialising in elevating start-ups, look evolved, trustworthy and contemporary. 


We pro end-to-end oversight on this project, from interior and experience design of events to merchandise 'swag bags' all the way through to delivering workshop content and packaging content for program, social media and partners.