Utilising a human centred design approach and engaging in research we created impactful brand, content, marketing, social strategies to create meaningful and measurable outcomes for participants, partners and the start-up ecosystem; helping to inform our decisions from naming The Refinery to pitching for funding and co-designing the program and contents
BRANDING & DESIGN
We established a project tone, visual identity, website, social media content suite, and advertising collateral that was uniquely creative and distinctly 'Sunshine Coast'; with an aim to make this start-up, specialising in elevating start-ups, look evolved, trustworthy and contemporary.
PROJECT & POGRAM MANAGEMENT
We provided end-to-end oversight on this project, from programming coordination, speaker curation and management and experience design of events, through to merchandise 'swag bags', delivering workshop content and packaging content for program, social media and partners.